With the latest COVID-19 pandemic sparking a national Movement Control Order (MCO) just a few weeks shy of the Holy Month of Ramadan, it has compelled many to rethink how they will be celebrating Raya this year. As things start to look a little different, Starbucks has reimagined Aidilfitri that will allow those apart from their families and friends to stay connected through some Raya favorites, and also gifting opportunities ranging from our beverages to merchandise.
For the closed Ramadan bazaars, families can take comfort in the new Caramel Sweet Corn Frappuccino, a beverage that is inspired directly from ‘Air Jagung’ that were made popular in these night markets. Beautifully crafted with premium sweet corn sauce, luscious milk and a generous drizzle of caramel sauce topped with green tea whipped cream, this heartwarming and nostalgic beverage will really teleport oneself as if they were really in the warm, bustling market itself.
Homecoming during Hari Raya Aidilfitri will look a little different this year. To make everyone’s celebration more festive and vibrant under the circumstances and to connect families across borders with a little festive treat, Starbucks has introduced the delectable Chewy Kurma Cookies, a combination of rolled oats, dates, and hints of cinnamon. The cookies are sold individually or together in a compact box, making them easy to deliver to close friends and families during the season.
In fact, customers can use the Grab app or the Foodpanda app to order the Caramel Sweet Corn Frappuccino and Chewy Kurma Cookies together at a very special price and have them deliver it to any address available. To make the celebrations more special this year, customers can also enjoy the Starbucks Iftar Together Combo set, where you can get two Grande-sized handcrafted beverages, and one slice of cake for only RM29.90.
As the country continues to move into a ‘new normal’, Starbucks Malaysia has adapted to providing options and different promotions through its delivery partners as a way of ensuring that its customers can still enjoy their favorite Starbucks offerings without compromising themselves by leaving their house. Aside from its usual beverages, cakes and pastries, Starbucks Malaysia is also offering merchandise through the mobile apps, which can be an option for many if they feel like doing their Raya gifting this season remotely.
Starbucks has also launched its beautifully designed Raya Cups and matching Cup Sleeves for this year, created locally by the Starbucks team in Malaysia. It combines the very traditions of Malaysian batik with The Fanous, the decorative lanterns that has since become synonymous as a symbol for Ramadan and Aidilfitri. These lanterns are also significant during these uncertain times as a beacon of hope, and as a light that will keep shining despite the circumstances.
Apart from its consumables, the local team has also designed a one-of-a-kind Aidilfitri 2020 Starbucks Card. The card’s main feature is its Malaysian Batik pattern with an intricate floral design, and pigments of various shades of green that have been colored in by hand with precision. The card this year is also unique as it is made from paper, which makes them a more sustainable option. With a minimum activation of RM50, this card is perfect to share with a loved one.
Since the government’s announcement of the MCO on 16 March, Starbucks has stepped up many of its sanitation measures and hygiene protocols. Starbucks Malaysia also momentarily paused the use of all its café seating and personal cup services while drive-thru lanes and delivery services continue to operate for customers’ enjoyment. Since 4 May onwards, the company has also deployed temperature check stations at all of its outlets across Malaysia.
The Iftar Combo Set is available at all stores from 12 May onwards. The Caramel Sweet Corn Frappuccino, Chewy Kurma Cookies and the Aidilfitri 2020 Starbucks Card is already available in all stores nationwide, while stocks last.
For more information, please visit the Starbucks Malaysia website at www.starbucks.com.my
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